One of the most difficult parts of implementing scrum is getting buy in from all the necessary groups. In every organization the path is different, and the obstacles are unique. However, the first steps are the same in almost every organization.
1. Know your Audience
A. Tailor your message to their needs, and concerns
2. Explain your situation
A. Your current process/ methodology
B. Any issues, problems, or inefficiencies
3. Explain the benefits of Scrum
A. Link to your current situation
4. Explain Scrum
5. Be upfront about the challenges of Scrum
A. Make sure to address company specific, cultural and infrastructure challenges
Resources
Moving to Scrum: Making the Case to Management, Doug Tillman, http://www.devx.com/enterprise/Article/33807/1954?pf=true, 2007
Explaining Scrum to Your Management Team, Pete Deemer and Gabrielle Benefield, http://www.goodagile.com/resources/goodagile_managers_presentation.pdf, 2008
Scrum Master : Ken Schwaber’s Top Tips, Ken Schwaber, http://www.scrum-master.com/toptips/flash.html, 2005
What is SCRUM?, Marc Clifton and J. Dunlap, http://www.codeproject.com/KB/architecture/scrum.aspx#SCRUMValues1 , 2003
Redistributable Intro to Scrum, Mike Cohn, www.mountaingoatsoftware.com , 2008
Unit testing, http://www.xprogramming.com/software.htm , 2008
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